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On Tuesday, July 1, at 1 PM CST, join Freddie Mac's Sean Murphy and Scott Reuter along with Cotality's Shawn Telford and Joel Baker as they talk about the new UAD and answer your questions about how you can be preparing now.

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Meet the Speakers

Joel Baker Headshot

Joel Baker

Joel Baker brings both enthusiasm and integrity to his role as a Sr. Professional in Product Solutions at CoreLogic/a la mode. Joel’s mission is to deeply understand the needs and challenges of appraisers, making him a unique asset at a modern software company. He actively engages with customers through social media, conferences, and educational sessions, ensuring appraisers of all skill levels can work more efficiently. Behind the scenes, Joel collaborates with developers to enhance the products, ensuring they serve appraisers well. His dedication and expertise are key reasons why a la mode’s software stands out from the competition.
Shawn Telford - square

Shawn Telford

Shawn Telford currently serves as the Chief Valuation Officer for CoreLogic. Telford has been active in the real estate appraisal industry since 1993 and has deep experience in mortgage lending, collateral management and valuation technology. Telford is passionate about driving innovation in the valuation industry. After joining CoreLogic in 2007, Telford successfully led several initiatives to create and implement software as a service and automated risk-based collateral review solutions. Telford is a member of the Appraiser Qualifications Board (AQB) and a past member of the Appraisal Standards Board (ASB). Telford holds a M.B.A., a MS in Computer Information Systems, and a BS in Business Management.
Sean Murphy

Sean Murphy

Appraising Residential Real Estate since 1992, Sean Murphy manages the Freddie Mac team of appraisal experts in the redesign of the Uniform Residential Appraisal Report; a joint effort with Fannie Mae to update the Uniform Appraisal Dataset to reflect changes to the appraisal industry, address future appraisal needs, and facilitate ongoing digitization in the appraisal process and the mortgage industry.


Scott Reuter_FreddieMac

Scott Reuter

Scott Reuter is the Chief Appraiser and Director of Valuation for the Single-Family Division. The valuation team at Freddie Mac leads the ongoing development and refinement of property valuation risk management strategies, underwriting products, and establishing and maintaining a credible quality assurance process across multiple lines of business support.

Scott is a state certified-general appraiser with over 35 years of experience in valuation, appraisal and collateral risk management concerns. Prior to Freddie Mac, he held management positions with Bank of America, Goldman Sachs and GE. He was recognized in 2021 as the CRN (Collateral Risk Network) “Valuation Visionary” and was a recipient of GE’s prestigious “Americas Award” for Outstanding Contribution to the Business.